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Format:
For the hottest Adult Contemporary and Top 40 blend of hits from the 80’s, 90’s, and today, the choice is 98.3 The Peak. This Adult hit radio format has the most lively, educated, and on-the-go listeners. The Peak has an energetic and appealing blend of 80’s and 90’s hits as well as a strategic blend of today’s top hits.
Our Account Executives are hardworking marketing professionals they will work with you to learn your needs in order to creatively construct ad ideas, promotions, and events to put your product in the marketing forefront.
Coverage:
98.3 The Peak FM has a 100,000-watt tower in Sheridan County that reaches Sheridan, Johnson, and Campbell Counties in Northeast Wyoming including neighboring towns in Southern Montana. Our reach is from Hardin, Montana to Gillette, WY. This station targets 18-44 year olds, the largest consumer-buying group in the United States. This station is 24 hours a day, 7 days a week.
Listeners:
This station IS- Your Music, Your Station, 98.3 The Peak, attracts gainfully employed listeners who are well-educated professionals. Sixty-six percent of The Peak’s listeners are 18-44 year olds who represent the largest average consumer-buying group in the United States. 98.3 The Peak is a great resource for information in our community and a great way to advertise to the largest average target audience in our market.
98.3 The Peak’s listener’s are:
66% between the ages of 18 and 44
43% men
57% women
44% have children
45% are single or never been married
65% have an income of $40,000+
Our listeners are more technologically advanced; they lead more active and event-oriented lives, and spend money according to, and focused on “quality of life” instead of “quantity” in respect to other listening groups in older formats. Which means they are more likely to want bigger ticket items instead a large amount of smaller ticket items depending on quality.
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